If you run a roofing business, most likely you have problems with getting enough work to stay busy. Even well established companies run into this problems. Buying LEADS from 3rd party companies is EXPENSIVE and those leads are typically junk, or you compete with 4 other roofers for same lead.
What roofers need is generate their OWN leads / clients.
Like you, I’ve struggled with getting enough work, and even bought leads from Quality Smith, and those leads were JUNK, and cost me over $500.
Then I built my own website, and slowly started getting free traffic (local homeowners who needed a roof) from Google Search. Within 12 months, I had more leads than I could respond to, and to filter the serious clients from tire kickers, I implemented a $100 Estimate Fee. Even so, I was getting over 20 leads each week, and could only respond to 5-10 of them, between installing roofs and adding content to my website and real life.
It’s Not Difficult to Get More Leads for FREE – You Just Need the Right Tools
You don’t need to buy leads – you need to make your website optimized for FREE Google Search Traffic and To convert Homeowners who NEED a roofer into Clients.
You need three things:
- Your Own Website
- Search Engine Optimization to get Free Google Traffic
- LEAD Conversion Optimization – to convert more site visitors in Leads and then Clients
We can’t help you with actually selling the roofing job – this is where your personal skills, roof knowledge and salesman qualities make a difference. But we can help you get more leads from your OWN website!
What you need to get your own leads:
First you need your own website, but chances are – you already have one. If not – we can help!
Second you need SEO or Search Engine Optimization. The reality is – you can do your own SEO. Here we will share with you our best advice on what works for Roofing SEO – basically how we got our small local MA roofing contractor website to over 2000 visitors per day!
However, we DO NOT offer SEO services and cannot recommend anyone. In last five years, I could not find anyone to do SEO for me 🙂
Once you start getting visitors, you will need to convert them into leads, and this is where MOST websites fail to do a good job. However, I’ve perfected this task, and it is the third item on m this list.
Third you will need a the right “TOOLS” to convert more visitors in client. To do that, you first need to convince them to give you their contact information or “LEAD”. And this is where our tools come in hand.
Custom Roofing App for your Company – Supercharge your Branding
Increase Exposure and Roofng Sales:
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Search Engine Optimization for roofing contractors & suppliers:
Roofing Calculator & SEO benefits:
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Welcome to Roofing SEO – the one stop Web Marketing and Search Engine Optimization resource for roofing contractors, roof consultants and manufacturers of roofing shingles, metal roof, flat roofing membranes, underlayment, and other roofing products and accessories.
Here you will find free information on how to promote your roofing business on the internet, show up before your competition in organic and local Google search, as well as other search engines, such as Yahoo, Bing (MSN), etc.
You will also learn the SEO basics and how you can apply them to your roofing / construction website.
Roofing price calculator:
Aside from free SEO information and how-to guides, you can get our Roofing Price Calculator – either free version with limited functions or full-featured version. Roofing calculator is an excellent SEO tool, if you use it correctly, and can greatly increase the traffic to your website, as well as customer conversion ans sales.
Examples of roofing calculator in action, on commercial websites:
- Metal Roofing Calculator – designed to provide roof prices for Steel / Aluminum shingles metal roof, standing seam metal roof, asphalt shingles, natural slate, ceder shakes, clay tile, etc. This calculator uses roof dimensions and roof difficulty as input and provides you price to install each type of roof separately.
- Flat Roofing Calculator – a more advanced calculator designed to give you roof replacement cost for flat and low slope roofs, and provides combined results for IB PVC flat roof, Tar & Gravel roof, and EPDM rubber roofing, as well as annual energy saving attained from use of Cool PVC roofs. Additionally this calculator has advanced input features such as number of chimneys / skylights, desired insulation thickness based on R-value, roof difficulty, roof tear-off options. Last but not least, latest version of this calculator now features progressive roof pricing. The calculator automatically recognizes if the roof is very small, it calculates a premium based on percentage, instead of fixed pricing per square. It will also recognize a larger commercial roof and price in a volume discount.
Search Engine Optimization and web marketing for roofing businesses:
Besides the roofing calculator you can list your roofing business in our extensive Roofing Directory. This will help your customers find your business online as well as improve your search engine ranking. Our roofing directory is 100% human-edited and you will get a direct, Do-Follow link ans well customized and localized description which will improve your Local Search results.
If you buy a Premium Roofing Calculator, you will also get a premium listing in our directory with your website thumb-nail, extended, key-word rich description and you will show up above other roofer in the directory.
Your roofing business and website will also get a detailed overview in our SEO blog, including description of your business, website review in terms of SEO friendliness and links to your site as well as page where your roofing calculator is located.
Learn SEO and web marketing secrets specific to roofing contractors:
We also encourage webmaster to visit our SEO School in learn the secrets of roofing SEO professionals and find out how we got our roofing business on first page of Google search for many 2 and 3 key-word searches.
In our SEO blog we will constantly post new SEO techniques which we use as well as new sources of quality one-way links for roofing contractors and manufacturers.
Thank you for visiting Roofing SEO – we wish you great success in roofing business and hope you will be on the first page of Google.
This is the most disorganized website. You tell us how great your roofing calculator is, but there is nowhere to contact you, except for this comment box.
By the way, the calculator doesn’t even work. Nevertheless, I’d like to hear from someone about it. If you can show me that it works and is customizable, I might be interested.
Steve
Do not have a web site yet, planning to do so shortly. I have been in business for 30 years and still do things the old fashion way, have two sons interested in the business and I’d like to utilize some of your marketing and other ideas.
SEO for small companies is the only way anyone is ever going to find them. Looks like you guys are doing a great job.
Hello, I am really trying to find the right Roofing Seo guy. It has been a long journey. please call me at 203-623-xxxx i f you see this and can help me get leads and business through the web! thanks
ct-roof-repair.com
I’m a roofing contractor and I’ve been struggling with creating my business website. I have a lot of work to do but blogs like this are going to help me reach my goals.